Ep.87: Creating more art buyers with Liezel & Kitty from Subject Matter Art Gallery

Liezel is the Co-Founder/Director and Kitty is the Artists director of Subjectmatter – a photographic contemporary gallery, which represents and promotes upcoming, established and award-winning artists.

Get in touch with Liezel & Kitty

Featured course

Knowing how to use Color and Light in your artworks is one of the best skills to learn as an artist because it will help you take your artworks from good to great.

Key Takeaways

“Never be afraid to ask for help!”

  • Liezel says Subject Matter came out of love for buying photographic art. She saw people buying expensive couches and sofas, but a mass produced piece of art. She wanted to change that
  • Liezel & Kitty mention we can google everything, but not prices for art! As an art student, you should speak to your art school to introduce business courses. You gotta make a living! You got your costs and hours spent and rather starting low, you can always go up!
  • On befriending gallery owners, Liezel & Kitty recommend to go to their shows and befriend them, be there for them attend the openings! You will develop a good relationship.
  • Being a curator is a teamwork between the gallery and the artists – there needs to be a mutual respect and collaboration!

Featured Resource

Skillshare is an online learning community with thousands of classes for creative and curious people, on topics including illustration, design, photography, video, freelancing, and more.

Resources mentioned

Special thanks to Liezel & Kitty for joining me today. See you next time!

All artworks by artists represented by Subject Matter Art Gallery, used with permission

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