Ep.79: The vision behind your brand with Sarah Amijo (Big Bear and Bird)

Sarah Amijo ( Ameeyo) is the founder of Big Bear & Bird store based in Jakarta, Indonesia.

Our aim is to create one-of-a-kind illustrations and exquisitely unique design ideas on paper and also on other mediums. Character illustrations are our signature plate, but we also love creating personalized hand-crafted projects as gifts, party decorations and also personal collections.

Sarah received her Bachelor Degree in Business Accounting. However, a year later, she decided to follow her passion in art and graduated with Master of Fine Art in Illustration in Los Angeles, California. She’s been dedicating her time on children’s book illustrations, wedding and stationery designs. She appreciates the old-world craftsmanship and hand-drawn illustrations.

I enjoy drawing in a room full of sunlight with a strong coffee or tea as my companion.

Get in touch with Sarah


Color & Light Masterclass

Learn to use the full potential of color and light in your artworks!

Knowing how to use Color and Light in your artworks is one of the best skills to learn as an artist because it will help you take your artworks from good to great.

Key Takeaways

“Always be grateful for everything that you have achieved or makes you down, because everything makes you a better person!”

  • When Sarah studied business, she always attended summer art classes not related to business. She discovered illustration and one of her teachers motivated her to go for the Masters in Art. Another one taught her to be wise with her spending and finances because the artist’s income is unpredictable
  • The best advice Sarah received was that when you decide for drawing as a profession you can’t just draw when you feel like it. You have to do it all the time!
  • Sarah’s brand Big Bear and Bird is based on her personal characters, the Bear – introverted guy who likes to paint and the Bird – an extroverted chick who loves to spread the love in the world. People are sometimes too busy and shy to express their feelings, so her vision is to deliver cute illustrations that celebrate life and encourage people to express their feelings When Sarah is stuck, she fully rests, pampers herself, and visits non-art related communities. After some time she misses painting and she gladly comes back!


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Resources mentioned

Special thanks to Sarah for joining me today. See you next time!

All artworks by Sarah Amijo, used with permission

Click Here For The Episode Transcript

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